Project Update

Since I last posted we've achieved a lot regards our app. I suppose we've kind of managed to stick to our time line and by this time last week we pretty much had our app laid out leaving us with a week or so to get the marketing plan written. Although, again, the group dynamic has made this part hard for me as the different levels of investment and attitudes to time mean that everyone is on a slightly different page when it comes to putting together and keeping to schedules. Also, with 5 in our group this difficulty is compounded. I've learned that for me more is more difficult when it comes to group numbers.

For my part I've been doing a lot of the organising of our group. I'll be collating everyone's work into a final document and so possibly have felt the time pressure more than others as I'm waiting for people to send on work before I can try and sculpt it into the final report. I've also been doing a lot of work on the general app design and product description. This has been tricky as it's challenging to include so many people's different ideas and input without rolling over any one person's thoughts and all the while creating a product idea that is simple and easy to use.  I have also dealt with the budgeting section and the analysis of the strengths and weaknesses of the product.
I've found it a little confusing at times to know what's important and what's not in this project. You could really go as far as you like with regards design and estimating breakeven points, sales figures, sales projections etc. It has been hard to know what was expected in terms of limitations and I feel this could have been made clearer earlier so we knew what we were aiming for.

Our app now bears little, or rather no, resemblance to our initial idea. We shelved the safety based app, as we thought it too complicated and hard to market, and are now focused on a food based recipe database app. We think the market for food apps is good right now, as food and home cooking are experiencing a real surge. This is even more relevant to our app when we put it in the context of the rising prominence of food bloggers and internet chefs. Food is all over the internet and we think there's room for apps that organise that and bring it into your kitchen.

With three days left until our presentation we are in a good position with the report nearly finished and time over the next few days to hone our presentation. Thankfully, the feelings of panic felt during my last post, have mostly subsided and the end it in sight.